Look book

With the autumn winter 2026/27 collection Cains Moore returns to its roots, reinterpreting the heritage of British knitwear through a contemporary, sensory and sophisticated lens. The collection is born of a dialogue between memory and modernity, drawing inspiration from the brand's 1970s archives and from the aesthetics of British Folk & Countryside Culture: English rural landscapes, hushed atmospheres, lived-in knitwear and reassuring colours that speak of an authentic, timeless elegance. Familiar Shapes builds a wardrobe made of comfort, material and familiarity. The silhouettes remain soft and enveloping, designed to follow the body naturally, while rich textures and shaded surfaces introduce depth and movement. The collection evokes the quiet warmth of 1970s British interiors, reinterpreting their language through a contemporary and refined sensibility. Research into knitwear remains the heart of the Cains Moore identity: wool, Shetland wool, alpaca wool and merino wool are selected for their ability to combine lightness, warmth and an extremely soft hand. The brand's iconic techniques evolve season after season through new experiments in material and colour: mouliné is renewed in sophisticated, vibrant combinations, while all-over cables and three-dimensional jacquards amplify the tactile value of each piece.

The palette moves between natural and powdery nuances: moss and sage greens meet cream, ecru and coral pink; burnt brown and bordeaux are lit by touches of dusty blue and écru. Deep yet reassuring colours, able to convey a feeling of intimacy, balance and harmony. With the new Fall Winter collection Cains Moore confirms its vision of knitwear as a sensory and emotional experience: essential in form, rich in surface, sophisticated in colour. A collection that turns heritage, craftsmanship and British memory into a contemporary, cultured and versatile language.